Social Media: Marketing

In today's day and age we need to focus more on what is going around in the world around us. Generations are becoming more and more technology focused and this is going to result in a challenge for those in the marketing and advertising industry. The last week I have spent countless hours reviewing the studies and attempting to evaluate what would be the most strategic action plan to make our event successful. One of the most interesting facts that I came across is that in males 18-34, 85% are influenced by an ad or online advertisement to purchase a product. Most of them spend on average 6 hours a day online. Think about the tremendous impact that this has taken on. In regards to social networking sites I think there is a boundary that lays. One being that some people prefer not to be contacted through these sites, they prefer email. But when leaning more towards the younger “teens” they have a 30% higher response rate when it comes to messages and invitations off these mainstream sites (facebook and myspace).

As a result I have realized that social media when it comes to not invading the privacy of the individual, or the feel of for that matter then it is truly a beneficial approach to any marketing campaign. Just keep in mind that when you add them as a friend, treat them like the individual that they are. You are in their space, it’s not “your space.”