How to save the economy

Urban planning and development seems to be an arising concern in this time of economic crisis. Defining your town as a signature place to be and increasing the amount of traffic to even local area businesses can be difficult. Previously I have attended Michigan Main Street Programs and the Cool Cities process for downtowns. After doing some individual research and discussing with a few economists on the current financial situation I realize that there is only one thing we can do in our cities and communities. No major plans or committees can solve this. We have to work together, we have to embrace good will, and barter systems and more importantly develop partnerships to support our cities. Now don’t get me wrong, the last thing I would want to do is discourage any individual it may seem like a lot but it is possible. I believe we need to see more then ever that individually we can create change. But it has to start somewhere you can’t change the world by waiting for someone else to do it. I have had the pleasure of working with some amazing people and seen the ripple effect and I believe more then ever that not only is change inevitable but also impact is achievable. I would love to see Michigan develop back into what it used to be. So who’s with me?

Social Media: Marketing

In today's day and age we need to focus more on what is going around in the world around us. Generations are becoming more and more technology focused and this is going to result in a challenge for those in the marketing and advertising industry. The last week I have spent countless hours reviewing the studies and attempting to evaluate what would be the most strategic action plan to make our event successful. One of the most interesting facts that I came across is that in males 18-34, 85% are influenced by an ad or online advertisement to purchase a product. Most of them spend on average 6 hours a day online. Think about the tremendous impact that this has taken on. In regards to social networking sites I think there is a boundary that lays. One being that some people prefer not to be contacted through these sites, they prefer email. But when leaning more towards the younger “teens” they have a 30% higher response rate when it comes to messages and invitations off these mainstream sites (facebook and myspace).

As a result I have realized that social media when it comes to not invading the privacy of the individual, or the feel of for that matter then it is truly a beneficial approach to any marketing campaign. Just keep in mind that when you add them as a friend, treat them like the individual that they are. You are in their space, it’s not “your space.”